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Friday, July 14, 2006

drive: nike+ original run

I recently received a promo copy of The Crystal Method's Drive: Nike+ Original Run. According to Nike and the band:

"The unique set-up of the track 'Drive' is that it follows the progression of a 45-minute work out. The tempo of the track begins at a slower pace to take the athlete through a gradual warm up, increases pace over the course of the run, and then gradually decreases tempo as part of the cool down."



Apparently Nike and the Crystal Method got input from experts, runners, and other scientific-types to create an iTunes exclusive track that "follows the arc of a typical distance run"; specifically, a 45 minute run. Forget for a second that I've never run for 45 consecutive minutes in my entire life; also know that I've never been a fan of The Crystal Method's music, and in fact, am almost entirely unfamiliar with it, besides that one song from like 10 years ago. So I don't know if creating a 45 minute long track for Nike that's solely intended as a workout soundtrack is a publicity stunt by the band, an attempt to cash in on what's left of their career, or a genuine interest in trying to accomplish something new and innovative. In fact, I don't really care.

There's some other stuff too, like this new technology that reads your mind or something and synchs with your iPod and your shoes somehow to track your workout, but I don't know about that. I just wanted to know if the song works, so I gave it a spin:

I started out the run with a couple factors working against me. First, it was 100 degrees out. Second, I hate running. But I was wearing Nikes, so that was good. The track starts out a bit corny, with verbal cues warning "It's time to get movin'," "it's your time," etc., then some creepy dude laughs at you. Musically, it reminded me of mid-'90s Chemical Brothers-esque dance music, which isn't really my thing. However, about 5-6 minutes in, I found my pace unwillingly progressing from jog to gallop to run. Drive was impressively able to dictate the pace of the run throughout, and I absolutely got a second and third-wind that I normally don't get when running.

Nike and the Crystal Method dudes definitely did their homework, and simply put, the track works. I finally found myself getting bored and having the urge to slow down about 30 minutes in, but I don't know if that was because of the music, or just the running part. I kept up the pace until about the 35 minute mark, which is when the track starts slowing down anyway (genius!) I mean, I'll never listen to this track when I'm not running, but I'll definitely use it again, and I think at the very least, they've succeeded in creating something of a novel training-tool.

For those who care, here's my typical running playlist, complete with mp3s. Notice, it's under 30 minutes long, which is about 15 minutes shorter than Drive:

The Pharcyde Runnin' mp3
TVOTR Staring at the Sun (Hollertronix mix)
Spoon I Turn My Camera On mp3
CSS Meeting Paris Hilton mp3
Tapes 'n Tapes Cowbell mp3
The Walkmen The Rat mp3
Sigur Ros Staralfur mp3

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46 comments:

Anonymous Anonymous said...

but obviously, you might have gotten those 2nd and 3rd winds because of the effect you thought the song was going to have, not necessarily because of the song itself.

3:04 PM  
Anonymous TBH said...

Alright, you convinced me - I don't know anything about Crystal Method really, but I'll give it a shot tomorrow.

Lately I've been running to Evangelicals "So Gone", which at 40 minutes is just about right. It's upbeat w/out being cheesy and makes my neighborhood a little more surreal.

3:14 PM  
Anonymous brian said...

nice kicks

3:41 PM  
Blogger Trevor Jackson said...

That's a good running mix.

Ted Leo's "Angels' Share" has the perfect tempo for the beginning of a run.

3:42 PM  
Blogger Danny J said...

I heard Reebok and Daft Punk is countering with an 80 minute "sit-up" track.

4:26 PM  
Blogger Chris said...

That's cool man, didn't know if the end result would be at all useful...from what I've heard it was kind of dull, but together, as you said, it works - RAD! - - - I did an interview with The Crystal Method's Ken Jordan recently here, if you like, check it out - http://www.culturebully.com/archives/880

4:28 PM  
Blogger Julio Enriquez said...

i remember using that crystal method 'vegas' album on the last stretch of long road trips because it made me feel like i was in one of the racing games on speed!!!

4:38 PM  
Anonymous schlarb said...

man, what a classic tune "runnin" is. reminds me of back in the day for sure...

5:01 PM  
Anonymous justin said...

charlottefield's "how long are you staying" is a wicked workout album. find it on some file sharer and give it a listen.

also... you know you've made it when chris schlarb comments on your blog.

5:38 PM  
Blogger Chris said...

hey justin,

probably not the place for this discussion, but are you going to the wayne coyne thing tonight? if so, see you there.

5:50 PM  
Anonymous justin said...

chris, yes. and i will bring you a cd. so make sure you're there!

7:39 PM  
Anonymous alison3 said...

alright chris, this is like the longest post you've written in forever... just smells a little fishy with all the nike promotion

12:24 AM  
Blogger Chris said...

i don't know what to say about that alison. fishy how? fishy, like, i got some free nikes out of it? sorry to disappoint you, but i didn't get anything, i just thought it was kinda cool.

2:44 AM  
Anonymous Derek M said...

Fishy, because this is a company that pays its workers only a few cents an hour, forces them to work overtime, and beats them up if they don't work as fast as their bosses would like.

Ever been beaten up by your boss?

And if the workers try to unionize, they get arrested and tortured.

And then we have people sitting down and actually typing out a sentence like: "But I was wearing Nikes, so that was good."

And that kinda turns my stomach.

Thanks for the TVotR, though.

5:50 AM  
Blogger iworkatinitech said...

Wow, I can't imagine running to Sigur Ros, much less Staralfur! I might just have to give that a whirl.

9:31 AM  
Anonymous Anonymous said...

How much did Nike pay you to post about this rubbish product? C'mon, fess up.

10:54 AM  
Blogger Matt said...

yo guys chickty-checky out stillkisseswithsaliva.blogspot.com

11:22 AM  
Anonymous Joe said...

I love when people whine about Nike, you're all such freedom fighters!

Props to Chris posting about this even though he knows he has a whiny audience who will cry. Stay true to yourself and shake off the haters Chris.

11:38 AM  
Anonymous jeff said...

yeah dude, just seems kinda weird, you didn't sell out on us did you?

11:54 AM  
Blogger Chris said...

jesus christ, some of you people are too "indie" for your own good. no i didn't sell out, and yeah i wear nikes, deal with it. and i'm assuming it's only because it's Nike that you guys are whining about this post, because no one has ever accused me of selling out after any of my other recommendations, most of which are far more positive than this one.

12:09 PM  
Anonymous Joe said...

Shake the haters off Chris. Do you cause you do it better than anyone else.

1:01 PM  
Blogger c to the izzo said...

"You run?"
"Only when chased."

4:47 PM  
Blogger kroger6 said...

hypocrisy is rampant among the hippies

5:54 PM  
Anonymous jeff said...

dude, this isn't about being "indie," cut the "holier than thou" shit. you made literally the longest post you've made, like ever, promotion Nike shoes. The difference here, as opposed to "all the other stuff" you've promoted, is that Nike...makes fucking shoes. And they have a recent promotion with Apple in regards to music. And they have marketers who more likely than not are up on the indie scene looking to, you know, get a shit load of indie kids to wear their shit.

So... is it really that wrong for us to simply be curious as to what the deal is with this unabashed promo?

9:50 PM  
Blogger connor said...

This comment has been removed by a blog administrator.

9:53 PM  
Blogger connor said...

oops, typo. as i was saying, don't get too worked up chris, it's not worth it. i think some people are just curious is all, and probably not even serious about it to begin with ;-)

9:55 PM  
Anonymous jeff said...

connor...i guess i'm not 100% serious...more just stunned at the chance of it actually being some paid Nike promo. i guess i'm a conspiracy buff in general, this just seems pretty plausible.

no offense chris, seriously, i'm just barstardizing the possibilty.

10:27 PM  
Blogger Chris said...

jeff, i addressed the "sellout" concern before you commented, so i don't need to address it again. i don't know you, so i really don't give a shit if you believe me or not.

and do you genuinely believe nike would pay some dinky blog to promote their product? or are you just being an asshole?

10:01 AM  
Blogger troy. said...

Umm...I think this was a cool post.

It's like scoring a film, except you're scoring a run, which is like a totally innovative and new use of music (i.e. one track vs. a mixed CD full of various shorter tracks).

So actually, this is like a ground-breaking post in a way.

10:18 AM  
Anonymous jenny said...

ok for real...i don't read this religiously like others but if you did these kinds of things i would. hilarious.

12:35 PM  
Anonymous chaz said...

Jesus, if Nike was going to pay the dude, don't you think they'd ask him to be more positive about it? Jackasses.

8:51 PM  
Anonymous tbh said...

Hold on. Maybe you guys are onto something here...but you didn't quite get it right.

I think Reebok must've been the ones that paid Chris to post about this. They have crafty marketers that know how much indie kids love to run, but that everyone would get upset about Chris's obvious sell out (everyone knows bloggers don't exercise! Judas!) and ultimately have ill will towards Nike...which only goes one step further to strengthening Reebok's impending world domination. You know it's going to happen - and like Milli Vanilli said, girl you know it's true.

G-g-g-g-girl.

10:25 PM  
Anonymous Anonymous said...

Thank you for this information

-----------------------------------

Nike Shoes

9:20 PM  
Blogger chocolate said...

I need that tv on the radio hollertronix remix!! please someone send it to me please.
choctrain@gmail.com
thank you!

3:50 AM  
Anonymous Anonymous said...

Yeah, for real, be a pal and repost that diplo remix of staring at the sun.

1:49 AM  
Blogger jeffthefinn said...

The comments in this post make-a me laugh!

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2:57 AM  
Blogger 全球台灣區優良徵信聯合網 said...

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7:00 AM  

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