Nike + LCD Soundsystem
Okay, this has been out for a while, but in case you weren't aware, Nike commissioned LCD Soundsystem to create 45:33, the latest Nike+ Original Run "run-track". Well, I figured I'd give this a go, for a couple of reasons. First, I wanted to compare it to my experience with the Crystal Method one, since I like LCD Soundsystem infinitely more than I like those jokers. Plus, the dude from Of Montreal named this little experiment his #1 album of the year(!?) And while we're not Of Montreal superfans or anything, we have to admit that did kinda pique our interest. And finally, my fat ass could use some exercise, and if my man James Murphy (who is a runner himself) is willing to create a 45-minute track to try to motivate me, then I guess I'm willing to get out there and test it out.
The mix starts out a little too slow, even for warmup purposes, finally building to a joggable pace at around the 2:45 mark. However, I'm totally down with James Murphy's theory that "hard, fast, propulsive music is NOT the best running music..." (which is why I sometimes run to Sigur Ros.) Part of Murphy's genius is that he keeps 45:33 extremely repetitive throughout, which is conducive to a long, evenly paced run. But, each time I felt boredom creeping in, Murphy adds in another interesting signature LCD element (horns or vocals or synths or whatever) to keep you motivated. I don't know if he consulted scientists or experts or nerds or something, or if it was the fact that I'd never heard the mix before I embarked on my run, but everything seems perfectly laid out.
My one major problem with 45:33 is that, like the Crystal Method mix, it's too damn long. I hate running at all, and I sure as hell hate running for 45 minutes straight. So I guess if you're an avid runner, the length would be okay, but I'd be happier if it was more like 30 minutes.
Conclusion: it's no album of the year candidate (sorry Of Montreal guy) and like I said, I don't run for 45 minutes straight anyway. Ever. But if you're weird and you like to run a lot, it's definitely worth the $9.99.
Full disclosure: Nike didn't give me anything for writing this review. But if they're reading, I could use some of these Dunks or maybe even these. Size 11.5, thanks bye.
(click for larger poster)
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