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Friday, December 01, 2006

Nike + LCD Soundsystem

Okay, this has been out for a while, but in case you weren't aware, Nike commissioned LCD Soundsystem to create 45:33, the latest Nike+ Original Run "run-track". Well, I figured I'd give this a go, for a couple of reasons. First, I wanted to compare it to my experience with the Crystal Method one, since I like LCD Soundsystem infinitely more than I like those jokers. Plus, the dude from Of Montreal named this little experiment his #1 album of the year(!?) And while we're not Of Montreal superfans or anything, we have to admit that did kinda pique our interest. And finally, my fat ass could use some exercise, and if my man James Murphy (who is a runner himself) is willing to create a 45-minute track to try to motivate me, then I guess I'm willing to get out there and test it out.

The mix starts out a little too slow, even for warmup purposes, finally building to a joggable pace at around the 2:45 mark. However, I'm totally down with James Murphy's theory that "hard, fast, propulsive music is NOT the best running music..." (which is why I sometimes run to Sigur Ros.) Part of Murphy's genius is that he keeps 45:33 extremely repetitive throughout, which is conducive to a long, evenly paced run. But, each time I felt boredom creeping in, Murphy adds in another interesting signature LCD element (horns or vocals or synths or whatever) to keep you motivated. I don't know if he consulted scientists or experts or nerds or something, or if it was the fact that I'd never heard the mix before I embarked on my run, but everything seems perfectly laid out.

My one major problem with 45:33 is that, like the Crystal Method mix, it's too damn long. I hate running at all, and I sure as hell hate running for 45 minutes straight. So I guess if you're an avid runner, the length would be okay, but I'd be happier if it was more like 30 minutes.

Conclusion: it's no album of the year candidate (sorry Of Montreal guy) and like I said, I don't run for 45 minutes straight anyway. Ever. But if you're weird and you like to run a lot, it's definitely worth the $9.99.

Full disclosure: Nike didn't give me anything for writing this review. But if they're reading, I could use some of these Dunks or maybe even these. Size 11.5, thanks bye.



(click for larger poster)

Hi Dallas, have you seen the lineup for "A Spune Christmas 2006" yet? The Starlight Mints are coming to town, and Spune's done an outstanding job of assembling a lineup of some of our best local bands as well (and we're not just saying that because we're one of the proud sponsors). Plus it's only, like, a dollar a band, so get your tickets now. View all the event info here.

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Blogger RodV said...

You can forget about the Unkles.

6:26 PM  
Blogger Elliott said...

i was under the impression that the slow part in the beginning of the track was meant to be stretching/warming up, so thats maybe just 30-35min of running, which is reasonable

7:43 PM  
Anonymous Anonymous said...

Lolz at "stretching"

11:49 PM  
Anonymous Anonymous said...

you are always meant to start a long run with a few minutes of walkingg to get your heart rate up a bit, they you slowly increase

just like you are supposed to end a long run with some walking too
not good to start suddenly and stop suddenly
that said, to me it's not worth teh 9.99 and I like being fat

when will ou announce your top 20 of the year?

1:18 AM  
Anonymous David said...

I guess you can use the track any way you want it, but the beginning is so great to me I can't not run to it.

1:15 PM  
Anonymous uwmryan said...

I have tried to run to this mix a handful of times. I start heading for shuffle on my ipod about 20-23 mins in. I like the music a lot, but not for the purpose that it was intended.

Nice post, good idea!

4:05 PM  
Anonymous Ian said...

Well I like to run to it... also I can recommend a bit of minimal techno from James Mowbray for your motivational needs (http://www.jamesmowbray.com). Darned special stuff.

7:50 PM  
Anonymous Anonymous said...

Chris, and chance of tossing my new music blog a bone and linking to us...I'm linked to you!



2:26 AM  
Blogger k. said...

those mo-wax kicks are very very cool.

2:45 PM  
Anonymous johngross said...

i like when he says (all chopped and screwed) "shame on you." shame on you for eating all that cheese! shame on you for drinking all that beer! now you have to RUN it off! just do it!

10:48 AM  
Blogger stonedranger said...

good post chris. I actually really like listening to this CD while running, but I also think its good for pre party/dance/etc.

12:50 AM  
Anonymous Anonymous said...

I strongly dissagre, the LCD mix is just incredible. However, this is not a good mix to listen to, this is an incredible mix to listen to while you're running. It can be boring to listen to it if you're not moving.
It's nice that LCD took good care of making a great mix for running instead of doing their thing regardless of the project's unique needs.

10:52 PM  
Blogger leoni said...

YES! I thought I was the only one that runs to Sigur Rós.

Glósóli makes me feel like I'm flying...

4:30 PM  
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