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Friday, January 08, 2010


I received this first cryptic, seemingly high-budget "teaser" clip a little over a month ago, and didn't hear any more about it until yesterday, when the sender posted up another clip with pretty impressive production values, prompting much speculation/debate on Twitter. Popular guesses so far include The Knife (probably not), Goldfrapp (definitely maybe), MGMT (who cares), Lady Gaga (weak), and Christina Aguilera (whoa). Admittedly, we're playing right into their PR campaign by posting this, but we're intrigued (unless it's Lady Gaga). Anyway, take part in the viral scheme of 2k10 by leaving your guesses in the comments.

update: commenter Carlyle offers up these two links, which seem to implicate Goldfrapp's Head First.

update II: fake twitter acct. @iamamiwhoami claims they are none of the above, but we're still pretty certain it's Goldfrapp

update III: Goldfrapp's Head First album art


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Anonymous Anonymous said...

Yeah this bullshit is definitely gaga-esque

12:53 PM  
Anonymous sarahspy said...

prob HRO

12:53 PM  
Anonymous Anonymous said...

this looks like the stuff gaga plays on tour. isn't she re-vamping hers for 2010?

12:56 PM  
Blogger LiquidHeaven said...

Ha. Who cares then... I'm still with MGMT. The music in the 2nd clip sounds cool.

12:58 PM  
Anonymous Pop Librarian said...

Dang it sure is intriguing and well executed, isn't it? Right down to the creepy Twitter page. I guess I'm gonna go with Goldfrapp as well, seems the most logical from an artistic and musical perspective. But I hope it's somebody we've never even heard of. I hope it's the Jesus Christ of pop sciences.

12:58 PM  
Blogger LiquidHeaven said...

Damn, now that I see that twitter feed I dont think its mgmt anymore. Could it be Ellie Goulding or Kesha or something?

1:03 PM  
Blogger Chris said...

tons of people thought it could be ODDSAC too, but we confirmed that it's not that

1:05 PM  
Anonymous Anonymous said...

the people on the youtube comments are making a compelling case for Xtina, which would be amazing!

1:07 PM  
Anonymous Anonymous said...

It might be MGMT, just based on the high budget that would be required for something so small and short. It seems a bit darker than their sound though.

I feel like I'm buying into something just commenting on this.

1:10 PM  
Anonymous Not In Kansas said...

it's OoOOo

1:12 PM  
Anonymous Anonymous said...

GaGa. Too bad....

1:16 PM  
Anonymous Will said...

Nothing wrong with being intrigued, this is definitely an impressively executed campaign regardless of who it is!

1:16 PM  
Anonymous alex said...

maybe for the animal collective movie?

1:18 PM  
Anonymous Anonymous said...

couldn't it be christina? I thought she hired ladytron and goldfrapp to produce her new album.

1:18 PM  
Anonymous Carlye said...

Got it!

Has to be Goldfrapp - Their first Twitpic post (a few pages back) is from a different Twitpic account called "22032010" - which is March 22, 2010. (see here: http://twitpic.com/x6bp7)

Searched Metacritic for upcoming album releases - Goldfrapp is slated for 3/23/10, but CD releases are gradually moving to Mondays instead of Tuesdays, hence 3/22/10.

1:19 PM  
Anonymous Thomas said...

If you really want to find out, pay attention to the numbers they are titled with. A little cryptoanalysis will go a long way...

1:20 PM  
Blogger trystero said...

I'm gonna say Goldfrapp, who apparently worked with christina aguilera recently...?

1:21 PM  
Anonymous andy said...

how are none of you thinking this is a clip from ODDSAC?

1:23 PM  
Blogger Greg said...

Head First (2009-present)
In September 2009, Goldfrapp announced that they had begun recording their fifth studio album.[45] A photoshoot for the album already took place in November. Goldfrapp hopes to have the album recorded by December 2009.[46] On December 1, 2009 the band announced the release of their fifth album, Head First, on March 22, 2010. The album will be preceded by the single "Rocket" on March 9, 2010.[47]
The band also worked with Christina Aguilera on her upcoming album, also due for release in March 2010.

**note the album name is Head First kind of like that weird chicken egg birth or whatever it is in that first video.

1:30 PM  
Anonymous Rocco said...

Sounds like Orgy meets Telefon Tel Aviv

1:30 PM  
Anonymous Beats said...

Late of the pier! I'm sure.

1:49 PM  
Anonymous Anonymous said...

cool stuff. Although it seems odd that you would discredit this if it turned out to be MGMT or Lady Gaga. Clearly you are intrigued when it is anonymous, but if it turns out to be a more mainstream artist suddenly it loses its credibility?

2:12 PM  
Anonymous v. said...

It's gotta be Goldfrapp. The owl is a big hint. And we know they love nature.

Plus the 22032010. Goldfrapp FTW.

2:14 PM  
Anonymous achillbro said...


2:24 PM  
Anonymous Anonymous said...

the group Til Tuesday?

2:25 PM  
Blogger Chris said...

@anon. 2:12: yes.

2:26 PM  
Anonymous k said...

is that goldfrapp on far right in the newest twitpic?

any guesses on this one: http://twitpic.com/x6mlx

2:35 PM  
Anonymous kaley said...

@Lucasstanley I am not Avril Lavigne. She's busy jerking someone off down an alley for lunch money :-/

haha, awesome.

2:37 PM  
Blogger Jheri Evans said...

This is a kind of out there guess, probably not accurate, but maybe it has to do with that Kevin Barnes and Andrew Van Wingarten (sp?) project? I think they said it was kinda dark. But aside from that I think Goldfrapp is the most likely choice.

2:59 PM  
Anonymous Smeri said...

Fever Ray?

2:59 PM  
Anonymous Anonymous said...

Oddly enough this sorta reminds me of some of the work the Chris Cunningham did for Aphex Twin a while back. His work has always had incredible production values. As for the music, I'm gonna go ahead and say I doubt it's Aphex Twin, though he does have a pretty wide range of styles...plus there hasn't been anything out of him in a long time. Just my thought out of leftfield haha, but the vid part really reminds me of cunningham...

3:17 PM  
Anonymous Anonymous said...

So the more popular the artist the less excited you are? Retarded.

3:30 PM  
Blogger Chris said...

the clips are visually interesting and it's fun to guess who it may be, but if it turns out to be a band i don't care for, i probably wouldn't be interested any more. seems pretty reasonable to me, anonymous commenter

3:34 PM  
Blogger MFM said...




3:41 PM  
Anonymous Anonymous said...

woah MFM good call, mind = blown

3:45 PM  
Blogger Chris said...

she does have a new record coming out this summer, but M.I.A. is a bit of a stretch. who knows though

3:51 PM  
Blogger LiquidHeaven said...

Oh fukkk I figured it out.

SUSAN BOYLE. I heard she's headlining Coachella this year as well.

Now that the twitter account is a fake I'm going back to MGMT.

3:53 PM  
Blogger Gerald said...

The twitter account now says I am a fake so this was all just nothing or what?

4:27 PM  
Anonymous Anonymous said...

It's obviousy Christina Aguilera..music sounds equal parts Goldfrapp and Ladytron, both of whom she worked with on her new album, and the woman in the video looks like her.

4:41 PM  
Blogger Joe said...

Carlye has to be right. not only does it make sense according to those numbers, but it looks, sounds and feels like Goldfrapp.

4:58 PM  
Anonymous v. said...

Since the twitter is fake then we can assume the twitpics are fake as well, so we're back to square one.

I think Thomas is on the right track in terms of the numbers in the title. Any cryptanalysts out there?

Also, have these videos been sent to any other blogs? Google didn't turn up too many results.

6:00 PM  
Blogger Jonathan said...

This thing is all over the place. @ ONYD @ popjustice [which even gives the email account name it was sent from], and other sites.

I believe the numbers have something to do with it the name of the artist, or songs?. Some of the number sequences are repeated in all the, both titles of the videos and the email address account name.

11:01 PM  
Anonymous Anonymous said...

I remember you mentioning this weeks ago on Twitter, and many people speculated it was from ODDSAC. I wonder why other sites are just now catching on..

11:37 PM  
Anonymous Kerry said...

http://community.livejournal.com/ohnotheydidnt/42727309.html ?

12:09 AM  
Anonymous Kerry said...

also this... http://www.youtube.com/watch?v=otlcwru0SCA

so I'm thinking it's definitely Christina IN the video, but I'm still with Goldfrapp because they did work together on Christina's new album.

12:13 AM  
Blogger Ryan said...

the videos are good but the name "iamamiwhoami" is so lame and a major turnoff. they want everyone to be like OH WHO COULD THIS BE I GOTTA KNOW. but, like i said, i like the videos.

12:45 AM  
Blogger Kyle said...

i solved it-its snooki.

12:46 AM  
Blogger shelley duvall said...


4:34 AM  
Blogger Gabriel said...

ok so i second Not In Kansas.

Video sounds much like pkrfcrmx by oOoOO.

Hear for yourself:

12:12 PM  
Anonymous onthewestside@gmail.com said...

immabout to kick an ass if there is anymore nonsense about this being anyone other than the incomparable goldfrapp. the owl, the freaky nature people, the allusions to sex and sensuality. it's nothing short of brilliant. it's nothing short of goldfrapp. goldfrapp..it's goldfrapp...it's goldfrapp.

and i, for one, couldn't be more excited.

2:45 PM  
Anonymous onthewestside@gmail.com said...

OH...and this is from popbitch a few weeks ago:

Bored with noughties. Waiting for Goldfrapp.

Goldfrapp's Black Cherry album, released in 2003, very much provided the template for pop in
the last decade. This sexy electro-pop has been taken up, to some degree, by acts such as Kylie,
Sugababes, La Roux, Ladyhawke, Madonna, Lady GaGa, Florence, Saturdays, Rachel Stevens, Hot Chip etc and been the dominant chart sound of recent years. Well, Goldfrapp may provide the blue-print for the next few years too with new album Head First.
First single, Rocket, highlights the band's new direction, and if it is as influential it means goodbye to the Visage and Human League wannabes everywhere and hello to 80s American power pop! Rocket fuses Van Halen synths with Pat Benatar chorus, throws in a bit of Pointer Sisters, Harold Faltermeyer, the montage sequences from Don Simpson films and Top Gun lift-off noises and yet manages
to sound fresh and original.

anyone else aroused yet?

2:48 PM  
Anonymous Anonymous said...

Christina Aguilera worked with Goldfrapp on her new album, and the girl in the video certainly looks more like Christina. Either way Goldfrapp is involved here for sure

3:00 PM  
Blogger kilbeyhands said...

go watch Goldfrapp's video for A&E at youtube. after watching that, it's apparently clear these mystery videos are definately her. if not, i vote for Salem.

3:27 PM  
Anonymous Anonymous said...

i don´t care who it is..BECAUSE IT´S AAAWSSOOOME

6:13 PM  
Blogger sidd finch said...

before reading the comments or really thinking about it, my mind went to broken bells, but it's pretty uncharacteristic for danger mouse or james mercer.

9:41 AM  
Blogger Patrick said...

This is not MGMTish at all. It is most likely GoldFrap, but it does have a Fever Ray vibe to it. Just as dark

12:32 AM  
Anonymous Anonymous said...

pmsl gaga (who cares) am with u on that. id like to think its christina or goldfrapp. although im a bigger than of goldfrapp im quietly holding out for it to be christina. im a massive electro dnb fan. hense why i love goldfrapp. i think christinas got one of the best voices i ever heard, but her musical styles so far, although theyve been done tastefully ive never been much into. so im looking forward to christina coming to my side of music. its just whether the electro community will welcome her in and buy into it or if they laff her out. although the ppl shes worked with on the album are respected so its not like she going to dissapoint

3:08 AM  
Anonymous Anonymous said...

howzabout postin that 'cryptic e-mail' ?

5:58 PM  
Anonymous Anonymous said...

but we're intrigued (unless it's Lady Gaga).

you do realize how much of an elitist, close-minded indie snob this makes you look like, right?

3:24 PM  
Blogger Chris said...

no, i think it makes me look like someone that can't stand Lady Gaga. I would much rather it turn out to be Aguilera.

3:29 PM  
Anonymous Jugheadsjonesin said...

Keyboard sounds undeniably like nine inch nails circa fragile. maybe a new collab project? I thought I read that Trent was in the studio again

8:49 PM  
Anonymous Anonymous said...

sounds like oOoOO

12:58 AM  
Anonymous Anonymous said...


12:59 AM  
Anonymous Anonymous said...

Joanna Newsome. Solved.

6:59 PM  
Blogger Alex said...

I'm going with Burial

7:54 PM  
Anonymous Anonymous said...


2:49 PM  
Blogger adam_jones123 said...

so it's amazing unless it's gaga? that's ridiculous!

it's a good idea whoever it is and it's got people talking.

i'm not sure if it's christina looking at 0:55 of the recent upload it doesn't look like her. but it doesn't look like anyone really. so i dunno.

can't wait for the next upload...

1:33 PM  
Anonymous jawon (juju) said...

its christina!! look at the numbers..
example (A=1, B=2, C=3 and so on) spells out ITS ME....add 723378 up it equals 30...3 is C...its says ITS ME C!!!
the first video the frist numbers 699130082 has 9 numbers...CHRISTINA has 9 letters...add them up equals 38....C.H...CHristina!!....sec ond list of numbers 451322..add those up equal 17...AG...AGuilera...also 1+7 equals 8...AGUILERA has 8 letters......

its CHristina AGuilera

7:30 PM  
Anonymous Steve said...

I believe it's a collaboration of some sort definitely, it's not too far away from GaGa, but I think it could definitely be someone like Christina Aguiliera latching on to the whole electronic craze, some of the production values are really nostalgic of Fever Ray(Karin from the Knife) so I could imagine it could possibly be like some sort of major person buying the services of a cooler more 'hip' electronic sound in order to look talented and more individual.

12:41 PM  
Anonymous C said...

I don't think it's GaGa. Although the very long eyelashes remind me of her, it somehow doesn't look like something she would do. It reminds me of Christina from around the time her Fighter video came out. Has that same dirty feel.

2:31 PM  
Anonymous intrigued said...

I think Goldfrapp maybe right but this immediately made me think of the Trent Reznor sideproject "Jakalope". Not sure if anyone remembers the viral campaign for "it dreams" album. It's possible Dave and Trent are making another push with Jakalope since they have a record planned in 2010. Just throwing it out there!


9:34 PM  
Anonymous Anonymous said...


3:18 AM  
Anonymous keelan said...


either that, or like some people said, the animal collective movie, although i think this is unlikely because we already got a trailer from them and they have shown no secrecy about it at all.

anyways, back to panda.
1. we already know we are supposed to get a new album from him soon.
2. its supposed to sound darker, and its all simpler and electronic according to his interview a little while back. this stuff sounds a lot darker and simpler than person pitch.
3. on the second video, the owl sound is exactly the same as the owl sound on "bros" off person pitch.
4. the singing on the fourth video reminds me of his singing.
5. he has the budget, resources, and artistic vision to put these out.

i find it highly unlikely that lady gaga or christina aguilera would do anything like this...

12:57 PM  
Anonymous Anonymous said...

pretty sure there is no way it can be goldfrapp. I heard that Rocket song from new album and sounds nothing like youtube videos.

1:00 PM  
Blogger Adam said...

The sampled own sound is the same sample Panda Bear used in "Bros"

3:51 PM  
Anonymous Anonymous said...

IF you like it you like it. If you like it only if it ends up confirmed to be an artist you like, then you are admitting to being a hack who is prejudiced by his bias.

And that is SO goddamn lame it's unbelievable. So fucking lame. I can't say how LAME that is enough. La-to the fucking-LAME.

3:56 PM  
Blogger Chris said...

anon, are you a moron? i said the clips are intriguing, nothing more. it's an interesting viral promo campaign, sure, but it's impossible to tell if this project is going to be any good based on minute-long instrumental clips. of course i'd be more interested if it turns out to be some i like, as opposed to someone embarrassing/terrible (like lady gaga). has nothing to do with how mainstream the artist is.

6:14 PM  
Anonymous Anonymous said...

we're so eager to decode the mystery in art that we lose the art in doing so.

7:05 PM  
Anonymous Varion said...

I'm seeing Lady Gaga here. The nose profile and teeth match some unretouched images I've been looking at...but they are admittedly poor resolution so it could be anyone. (check out bad romance video 1:08) But the order the lower teeth crowd in seems to be identicalish. Also, the fisheye shot that doesn't have any distortion on it seems to have the same proportion from caruncle to caruncle over the bridge as Lady Gaga. It's super hard to judge and they've gone to great lengths to cover up the identity...which in a way is exactly the same game Lady Gaga would play.

9:15 AM  
Anonymous Anonymous said...

You people are ridiculous.

Anyway, Slog commenters figured it out:


3:03 PM  
Anonymous Anonymous said...

I'm pretty sure it's The Golden Filter.

4:11 AM  
Anonymous Anonymous said...

It's definately not Goldfrapp..the sound is too distinct. It could possibly be Christina but doesn't look or sound like her..that's from the teeth and the softer more european voice in those videos. The youtube account says the country is Vanuatu..hmmmm which obviously rules out all of the above. For me the videos look too high budgeted for it to be an artist who's unknown so that's why I'm drawn to a band or something. Or maybe the girl is simply a brand new artist..who knows!

2:19 PM  
Blogger Jacob said...

Any possibility the woman in the videos is not the musician? An actor, maybe?

12:26 PM  
Anonymous star131 said...

it's clearly RxRy

12:52 AM  
Blogger Andrew said...

boards of canada? obsession with numerology and cyphers, that weird, very BOC vocal sound on the last video, due a new record on warp very soon...

6:24 AM  
Anonymous Anonymous said...

Everyone, I have the answer.
It's Little Boots!
Look it up!

9:13 AM  
Blogger The said...

It's Lykke Li:




12:07 AM  
Anonymous I'm not a Band said...

has to be little boots. Licking trees hurts one's tongue and makes one lisp...

5:30 PM  
Anonymous Anonymous said...

I dont know... something about this screams House of Leaves-ish for me with all the weird numbers and clues which makes me almost want to say Poe?

12:36 AM  
Anonymous Anonymous said...

hmm two last vids tittles spell out (a=1 b=2.. etc.) officinarum mandragora.. with is a plant wtf. i don't get it

2:18 AM  
Blogger miss_malon said...

iamamiwhoami PARODY! So cool - check it out: http://www.youtube.com/watch?v=ZgBR8rZo-l4

5:44 AM  
Anonymous Anonymous said...

gotta be the new wu massacre album.

1:37 AM  
Anonymous Anonymous said...

All very interesting ideas (particularly Gaga, not only because it would show enormous growth as an artist, but because, hey... I like her), but I do hope it's Poe. Oh please....oh please, let it be Poe. Please.

5:04 PM  
Anonymous Anonymous said...

massive attack + sinead o'connor


10:51 AM  
Anonymous Anonymous said...

It's Robert van Oz. I found his site through youtube. He has hanging strawberries on the page and two demos that have digits in the title. I tried to figure it out and it spelled "FAUNA VOX" the animals' voice or something like that. could be a hint?

10:33 AM  
Blogger MAZES said...

officinarum mandragora is otherwise known as mandrake root. from wikipedia: "the roots sometimes contain bifurcations causing them to resemble human figures, their roots have long been used in magic rituals". see, so basically this character is a mandrake root.

2:04 AM  
Blogger luke said...

It looks and sounds like Tata young to me

10:00 AM  
Anonymous venemarserror said...

poeple know start becoming creative for themselves whilest waiting for something new, check this, it's WEIRD!!

4:35 PM  
Anonymous rrr said...

definitely not goldfrapp - their new album sounds nothing like this. ditto MGMT, none of the music is from congratulations. the woman in the video looks a bit like little boots - though that would be one helluva sonic leap for her.

could be chris cunningham, he's supposed to be working on a feature film at the moment (and has delayed other projects so he can get it done).

11:20 AM  
Anonymous Anonymous said...

It's uararuwhoaru on the iamamiwhoami youtube channel...seriously.

5:07 PM  
Anonymous Anonymous said...

they continued, fantastic idea basically, remixing the clips to something new and unusual

5:20 PM  
Blogger Tracee said...

im thinking its brit?

3:14 AM  
Anonymous Anonymous said...

Could it be Margaret Berger? She is working on her new album. Her last album was released i 2006. http://www.myspace.com/bergermargaret.

She very inspired by The Knife, Goldfrapp, Ladytron.

10:20 PM  
Anonymous Anonymous said...


4:24 AM  
Anonymous Anonymous said...

Here are my three remixes of the clips ( to date )

I hope you enjoy ( at least till the full ablum comes out )




2:13 PM  
Anonymous Anonymous said...



3:01 PM  
Anonymous Anonymous said...

Not a remix, it seems to be the VERY first MASHUP of iamamiwhoami: awesome clip, fantastic idea and really, really well done:

3:31 AM  
Anonymous Anonymous said...

u-2 remix!

everyone else lost interest in already over here?

5:09 PM  
Anonymous Anonymous said...

New remix


7:32 AM  
Anonymous Anonymous said...

It's JONNA LEE, fucktards.

10:52 PM  

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